AIR/TWO
AIR/TWO
AIR/TWO
Byond Creative partnered with UNIHOC to visualize their new Carbskin Black Edition floorball stick. It was a joy being a part of the full process of this animation project. From storyboarding to rendering a very sharp and elegant result. I had the honour to contribute with the four scenes shown below, with help and input from my professional colleagues.
Byond Creative partnered with UNIHOC to visualize their new Carbskin Black Edition floorball stick. It was a joy being a part of the full process of this animation project. From storyboarding to rendering a very sharp and elegant result. I had the honour to contribute with the four scenes shown below, with help and input from my professional colleagues.
Product visualization - ZONE AIR/TWO
nov 2025
Product visualization - ZONE AIR/TWO
nov 2025
How do you visualize a product that is essentially just a stick? I love facing tasks like this. Finding ways to bring beauty and interest to simple objects. Not only that: the client wanted the general look of the video to be dark, while the product itself is made out of a dark gray carbon fiber shaft with a black tape grip.
I had to be creative with building environments where the stick could pop. I believe it brings importance to objects by putting them on a large screen, which also fits a release video like this. Using this method I could maintain a dark feel, with the environment kept very dark while running a close-up animation of the shaft, allowing its details to stand out in contrast on a bright screen.
I used the same concept in the scene with the floating stick inside the "light cube". Screens help to create a sense of importance and lighting them up makes for a playful animation and a great reveal.
How do you visualize a product that is essentially just a stick? I love facing tasks like this. Finding ways to bring beauty and interest to simple objects. Not only that: the client wanted the general look of the video to be dark, while the product itself is made out of a dark gray carbon fiber shaft with a black tape grip.
I had to be creative with building environments where the stick could pop. I believe it brings importance to objects by putting them on a large screen, which also fits a release video like this. Using this method I could maintain a dark feel, with the environment kept very dark while running a close-up animation of the shaft, allowing its details to stand out in contrast on a bright screen.
I used the same concept in the scene with the floating stick inside the "light cube". Screens help to create a sense of importance and lighting them up makes for a playful animation and a great reveal.
When I sat down and tried to connect the real-life models of the shaft and the blade to see how I could visualize this assembly, I was instantly reminded of Michelangelo's "The Creation of Adam" and chose to use it as a reference for the composition of this scene. Though I believe the painting is very iconic and elegant, I've always thought the element of the hands not touching is annoyingly frustrating. So I was happy to include a satisfying animation of the blade and shaft clicking into each other, together with some nice clicking sound design.
When I sat down and tried to connect the real-life models of the shaft and the blade to see how I could visualize this assembly, I was instantly reminded of Michelangelo's "The Creation of Adam" and chose to use it as a reference for the composition of this scene. Though I believe the painting is very iconic and elegant, I've always thought the element of the hands not touching is annoyingly frustrating. So I was happy to include a satisfying animation of the blade and shaft clicking into each other, together with some nice clicking sound design.