AIR/TWO
AIR/TWO
AIR/TWO
Byond Creative partnered with ZONE to visualize their new Metal Magenta AIR/TWO floorball blade. It was a pleasure to be involved in the full process for this project.
With very limited time, I explored different ways to highlight the unique features of the blade while maintaining a premium feel that suited a product release film. The result was a dance-like animation with a strong focus on movement, rhythm, and materiality.
I was especially intrigued by the idea of involving a literal metal bar to reference both the name of the blade (“Metal Magenta”) and its strength and stability.
Byond Creative partnered with ZONE to visualize their new Metal Magenta AIR/TWO floorball blade. It was a pleasure to be involved in the full process for this project.
With very limited time, I explored different ways to highlight the unique features of the blade while maintaining a premium feel that suited a product release film. The result was a dance-like animation with a strong focus on movement, rhythm, and materiality.
I was especially intrigued by the idea of involving a literal metal bar to reference both the name of the blade (“Metal Magenta”) and its strength and stability.
Commissioned release video - ZONE AIR/TWO
nov 2025
Commissioned release video - ZONE AIR/TWO
nov 2025
How do you visualize a product that is essentially just a stick? I love facing tasks like this. Finding ways to bring beauty and interest to simple objects. Not only that: the client wanted the general look of the video to be dark, while the product itself is made out of a dark gray carbon fiber shaft with a black tape grip.
I had to be creative with building environments where the stick could pop. I believe it brings importance to objects by putting them on a large screen, which also fits a release video like this. Using this method I could maintain a dark feel, with the environment kept very dark while running a close-up animation of the shaft, allowing its details to stand out in contrast on a bright screen.
I used the same concept in the scene with the floating stick inside the "light cube". Screens help to create a sense of importance and lighting them up makes for a playful animation and a great reveal.
How do you visualize a product that is essentially just a stick? I love facing tasks like this. Finding ways to bring beauty and interest to simple objects. Not only that: the client wanted the general look of the video to be dark, while the product itself is made out of a dark gray carbon fiber shaft with a black tape grip.
I had to be creative with building environments where the stick could pop. I believe it brings importance to objects by putting them on a large screen, which also fits a release video like this. Using this method I could maintain a dark feel, with the environment kept very dark while running a close-up animation of the shaft, allowing its details to stand out in contrast on a bright screen.
I used the same concept in the scene with the floating stick inside the "light cube". Screens help to create a sense of importance and lighting them up makes for a playful animation and a great reveal.
When I sat down and tried to connect the real-life models of the shaft and the blade to see how I could visualize this assembly, I was instantly reminded of Michelangelo's "The Creation of Adam" and chose to use it as a reference for the composition of this scene. Though I believe the painting is very iconic and elegant, I've always thought the element of the hands not touching is annoyingly frustrating. So I was happy to include a satisfying animation of the blade and shaft clicking into each other, together with some nice clicking sound design.
When I sat down and tried to connect the real-life models of the shaft and the blade to see how I could visualize this assembly, I was instantly reminded of Michelangelo's "The Creation of Adam" and chose to use it as a reference for the composition of this scene. Though I believe the painting is very iconic and elegant, I've always thought the element of the hands not touching is annoyingly frustrating. So I was happy to include a satisfying animation of the blade and shaft clicking into each other, together with some nice clicking sound design.