Byond Creative partnered with UNIHOC to visualize their new Carbskin Black Edition floorball stick. It was a joy being a part of the full process of this animation project. From storyboarding to rendering a very sharp and elegant result. I had the honour to contribute with the four scenes shown above, with help and input from my professional colleagues.

How do you visualize a product that is essentially just a stick? I love facing tasks like this. Finding ways to bring beauty and interest to simple objects. Not only that: the client wanted the general look of the video to be dark, while the product itself is made out of a dark gray carbon fiber shaft with a black tape grip.

My solutions to this was to place the product in environments where the stick could pop. In my opinion it brings importance to objects by presenting them on a large screen, which also fits a release video like this. Using this method I could maintain a dark feel, with the environment kept very dark while running a close-up animation of the shaft, allowing its details to stand out in contrast on a bright screen.
I used the same concept in the scene with the floating stick inside the "light cube". Screens help to create a sense of importance and lighting them up makes for a great reveal.