In this product visualization project I chose to bring life to a simple, yet iconic siloutte. The world's most famous and produced chair of all time. The storyboard and animation is heavily inspired by the brilliant HAY Colour Crate animation made by Kevin Gautraud, where you follow a very elegant abstract plastic recycling process until the finished product pops up from a pool of plastic liquid. I totally fell in love with this animation. How such a simple product as a plastic crate comes to life with very crisp looking simulations of all sorts, together with playful animations.